History & Mission

SQ Professional Vision

SQ professional started off with a clear vision: offer something to make life more pleasurable and stress-free, for prices everyone can afford. Since then they have quickly risen to prominence, proudly becoming specialists in kitchenware.



SQ Professional HistoryWith over a decade of experience SQ Professional offer a fresh and exciting range of kitchen and homeware. Twenty years ago people had to spend a lot of money in expensive shops on big brands, the only other alternative being unbranded and low-quality products. SQ Professional wanted to offer something affordable but most importantly of good lasting quality.
When Britain came out of the recession of 2008 SQ Professional noticed a clear shift in what people wanted in their homes. Kitchenware items were becoming trendy focal points, almost as pieces of decoration or art. Wanting to give people something tasteful, colourful and inexpensive, SQ Professional was one of the first companies to offer a seven colour scheme across its products. From then on people were able to renovate a room with a pop of colour transforming their houses into homes.
After the huge success of their vibrant and timeless kitchenware ranges SQ Professional naturally progressed into bathroom and homeware, offering the same assurance on quality and style.




SQ Professional MissionSQ Professional’s main mission is to continuously give the very best service to all of their customers, suppliers and consumers.
Offering a next day delivery service, whether ordering one or one thousand items SQ Professional will go the extra mile to have your products delivered the next day. The highly specialised sales team promote the belief that you will never be sold something which you can’t sell. SQ Professional never make sales for the sake of selling, they work with and for you to develop products, always taking the time to learn and understand your needs.
SQ Professionals excellent service also extends to their suppliers and consumers. By working on a non-credit basis and a no sale return basis with suppliers, potential time and money wasting is avoided. Alongside this all SQ products come with a warranty for their consumers, which is a testament to SQ Professional’s products quality and longevity.
Their inspiration for new products not only comes from their clear understanding of what you need, but also from the team’s expert knowledge of trends and the seasonality of styles. Furthermore SQ Professional is committed to providing an extensive range of expertly designed high-quality products for competitive prices.